threeseventwo creative media is a design studio based out of Nashville. Our services include art direction, web design, graphic design, branding and advertising.

Our focus is on destination marketing for the travel and tourism industry. Past clients includes hotels, restaurants, Chambers of Commerce, Convention and Visitor Bureaus and Cities. However, I also have worked in other industry segments for brands such as American Bus Association, Adobe, Cisco Systems, Playstation, Sony, TN Farm Bureau, Motorola and others.

We are taking on new clients and new chalanges. Contact us to learn more ▼

Art Direction | Graphic Design | Hospitality and Travel Industry

Art Direction and graphic design for a multi-piece marketing campaign announcing Gaylord Hotels' non-smoking initiative.

We utilized traditional and online marketing tools to engage the target audience. The idea was to create more than a simple press release and to use "Gaylord Hotels Kicks Butts" as a branding slogan. The overall voice was as simple and direct as the visuals. Clean design for clean air. The idea of an online auction created very positive media and clients responded with excitement. The proceeds of this auction were donated to the American Lung Association. This piece won an ADDY Award in 2008.

Art Direction | Photo Shoot | Hospitality and Travel Industry

Art direction for a liefestyle photoshoot for Gaylord Hotels to capture the atmosphere of hotels' restaurants, bars, clubs, spas and other venues.

The photographs identify Gaylord Hotels' venues by showing subtle details such as restaurant names in the background or logos on uniforms. The shots are currently being used on websites and in marketing material.

Restaurant and Nighclub at Gaylord Hotels

Art Direction | Web Design | Travel Industry

Art direction and web design of a WordPress website for Watersports Mexico offering scuba diving, snorkeling and other travel services to visitors of Cozumel Mexico.

The warm color scheme of the web design is reflective of the friendly character of the business. Large photography and bold typography lead the visitors of the website to areas of interest. The grid layout of the web design allows for the information to be presented in a clear and easy to read way. This website was recognized with a Graphic Design USA Web Award in 2011.

Art Direction | Graphic Design | Naming

Art direction and graphic design of a print marketing pieces in form of event posters for the Plowhaus Artists’ Cooperative that invite to a Nashville art show.

In order to reflect the entire show the design of the posters could not be a pieces of art themsef or mirror a particular artistic style. Next to the art direction and graphic design I also had the great opportunity to name the shows. The reader's attention is drawn to the posters trough an unusual typography treatment for the title. The Abstrakta poster won AIGA Case Award in 2009, Silver ADDY Award in 2010 and was recognized at the Tenn Show in 2010.

Art direction and Graphic Design for Plowhaus

Art Direction | Web Design | WordPress Development

Art direction, web design and programming of photographer Antony Boshier's WordPress-based portfolio website.

The minimalist web design keeps strong emphasis on the photography. A monochromatic colour scheme lets the visitor browse the photos without being distracted by a busy website. A intelligent URL structure and relevant image titles are only a few things that support the SEO of the website. A grid-based layout lends the website a structured and organized look and feel. This website was recognized with a Graphic Design USA Web Award in 2011.

Web design for photographer Antony Boshier

Art Direction | Branding | Hospitality and Travel Industry

Art direction, graphic design and web design for marketing materials and sales collateral for the brand Gaylord Hotels and the individual properties.

This rebranding included designing ads campaigns, directing photoshoots, defining a brand voice and creating the concept and design of a new website as well as small sites for individual venues. For this recruitment ad for the Food & Beverage department I crafted the headline "Sharp. Are You? Let's Talk." as well as the overall ad concept. The "Think Outside The Grid" campaign was created to communicate that Gaylord offers more than can fit on a spreadsheet.

Graphic design for print advertising for Gaylord Hotels

Art Direction

This Black & White photo shoot tells a 1950s espionage story in a cinematographic style.

As Art Director I wanted to lend this conceptual shoot an elegant and dynamic look and feel. This series of seven images tells a spy story with an unexpected ending. The turning point is unveiled in shot number six.

Concept | Web Design | Destination Marketing

Concept and web design for Drupal-based websites for the city of Brentwood, Tn and the Chamber of Commerce Brentood Cool Springs.

These two websites were conceptualized and designed as my role as Web Design Director for Journal Communications. The sites market a specific destination to a certain target audience. What initially were single projects evolved into scalable web products for Chambers of Commerce and Cities.

Web design for Explore Brentwood and Chamber of Commerce Brentood Cool Springs

Art Direction | Marketing | Hospitality and Travel Industry

Art direction of a freelance designer and silkscreen printer to create a calendar.

Gaylord Hotels' sales team establishes an annual motto each year. In 2008 I was on the planning committee and created the new motto 'The Deep Dive'. The idea was to focus on the essentials of the brand. The idea was to communicate single cornerstone messages to the sales team and to give a monthly reminder. Each month's message was carefully planned and conceptualized. This calendar won an ADDY Award in 2009.

Art Direction | Advertising | Travel Industry

Art direction, branding and graphic design for GroupConnect. The largest network of Tour & Motor Coach Operators in North America.

GroupConnect is a networking program by the American Bus Association and the Ontario Motor Coach Association targeting tour bus operators and destinations. My assignment was to create a corporate identity based on an existing website and logo. I created the new tag line "Moving Group Travel into the Fast Lane" as well as an advertising campaign reflecting this slogan. The ad campaign is now in it's second year of use. The race car theme was well received and later also applied to the new convention booth, email marketing and other advertisement.

Art Direction | Web Design | Hospitality and Travel Industry

Art direction and web design for Nashville Restaurant Music City Bar and Grill.

A website for a restaurant in Nashville, TN. This website gives an overview of the menu and has a calendar featuring upcoming music events. The web design uses the rich texture of the restaurant's interior as a design element. The projects also included logo design and art direction of a lifestyle photo shoot.

Website for Nashville Restaurant Music City Bar and Grill

Art Direction | Web Design | Hospitality and Travel Industry

Art direction and web design for local pub in Waterford, Ireland.

This Flash-based website for a restaurant and pub in Waterford, Ireland features a photo gallery, a calendar of events and other information. The webdesigns incorporates elements of the pub's architecture.

Art Direction | Photo Shoot | Hospitality and Travel Industry

Art direction for a liefestyle photoshoot for Radisson Hotels.

The photographs showcase the rooms, amenities and meeting space of the Radisson Hotel at Opryland. The shots are being used on advertising and in marketing material as well as on websites.